Anta KAI 1

In July 2023, Kyrie Irving signed a contract with ANTA to become Anta basketball spokesperson and CCO - KAI, and personally issued a personal new LOGO -Irving Shield, which means not only to protect themselves, but also the shield of family and peace. Regarding the design of the LOGO, Irving explained that it is a distortion of Kyrie Irving's initials "K" and "I", and the number "11".
The conspicuous "tentacles" in the LOGO represent the people Owen loves and the factors that make him successful: focus, strength, speed, flexibility, father, mother and family roots.
The first set of "Irving Code" means the knowledge passed on from parents to children, Irving's Lakota name "Hill", the knowledge and consciousness of scoring on the court, the basketball net and Irving's back number 11.
Next, these symbols representing Owen's spiritual world and life attitude will be updated with the release of the Owen series, showing fans Owen's experience in and out of the court and his unique insight into the "art of sports".